Communicating with the audience of your business is only one of the many opportunities on Facebook. Social media websites are great outlets to market a business. Take full advantage of this by using Facebook to market your online business and showcase what it offers.
You can get additional interest to your Facebook campaign when you use a giveaway. Offer free products or discounts to subscribers when they join. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Try making a group as an alternative to creating a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
A fan base is something that you will want to expand as much as possible. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, your conversion rates will soar.
Do not forget about your existing audience. People often focus on new customers and tend to forget about the old. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This is very rewarding, so don’t neglect your fan base.
Facebook ads can be a good investment. These can be customized for people of a specific gender or age to see them. You are also able to keep the ad within a particular budget, spending however much you want. A long-term commitment need not be made. You can end the campaign whenever you like.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try making your ads on Facebook.
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone goes to the effort to contact your business, you should take the time to talk with them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
A good way to convert visitors to your page into followers is to hide content from non-fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Get fans involved in brand or company decisions. This will encourage dialogue between customers. Asking them to help with basic decisions is one great way to do this. For example, if you blog, you can ask them what kind of posts would interest them.
It is essential that you work on keeping followers updated via Facebook. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Put pictures on your Facebook wall, but make sure they are professional. The images are reflective of your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
Encourage your followers to interact with your brand and others on your page. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. If you get rid of a post or tell others that they need to change the topic, it could offend them. Only intervene if the thread could offend someone.
Run contests to get likes on your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This will also increase your traffic, resulting in many more sales.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. You can find many examples of both kinds of practices. Looking at the worst examples is often overlooked by many people who just look at the best. Learn what you should not do.
You should be able to create a lot of relevant content that is unique and full of variety. Post content that is related to your product, but do not be boring about it. Look for new topics your fans would be interested in. Maybe you can offer photo posts as a solution, or how about you ask them a question directly as a post?
Are you prepared to use the advantages of social media to help your business grow? Many people use Facebook and it’s a great marketing tool. Use what you’ve learned in this article if you wish to reach out to a large group of people.