Search engine optimisation helps website owners use certain techniques to get their websites noticed by all the major search engines. Webmasters can build their traffic by taking the keywords their target audience runs searches on and incorporating them into their sites. This information can help decode some of the mystery that surrounds search engine algorithms and search engine optimisation concepts.
When setting up your site for SEO, keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine, as if you are using keyword stuffing to boost page rank.
One of the most effective ways to optimise your website is to put your keywords in the title tag. Search engines crawl over around 60 to 70 characters of the title, so it is important to keep your title short and your keywords relevant. The search engine will match the title keywords to the actual content of your page, so relevancy is very important.
Use toils such as Google stats to see which keywords are bringing users to your site. Are there any keywords that aren’t getting the hits that you’d expect? These are the keywords that you need to improve. Make sure you’ve entered them as keywords in your page header, be sure that they are thoroughly used throughout your site, and perhaps use them in the title of one of your website’s pages.
Businesses are becoming more and more aware of the value of search engine optimisation and the value of maximising traffic to their web site. One tip that may be helpful to you is to ensure that your website is one of the top sites in the specific area. The content should be unique and provide value, thus driving more traffic to your site. By doing this, your business will continue to grow and prosper as more and more consumers seek out your website.
Your homepage carries roughly 50 percent of the weight in searches. Up to 5 percent of your copy and links throughout the site should be weighted with keywords and phrases. This density will give depth to searches and bring your site closer to the top rankings on the major engines.
To get the best SEO ranking, it’s important to write quality copy. Excellent copywriting is at the core of search engine optimisation. It typically generates more visitors and attracts more inbound linking. Plus, the search engines, especially Google, have ways of determining how well a story is written and how useful it is, both of which are weighed in search engine ranking.
For the most optimal search engine optimisation, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
Search engine optimisation practices are something you have to commit to. Every year the algorithms change, so you have to stay on top of things and continuously learn. What you did last year may not work this year, so you’ll have to learn new tactics, in order to optimise your site and articles.
Learn about the different types of external links that could increase your websites search engine rankings. The four main types are reciprocal links, directory links, paid one-way links and natural one-way links. Search engines rank each of these links differently, so educate yourself on the pros and cons of each before beginning your external link campaign.
Overdoing it with the keywords on your site could get you labeled as a spammer. If you become labeled as a spammer, your site will be overlooked by search engine spiders. They are specifically programmed to ignore the sites that try to stuff as many keywords as possible onto it.
When trying to fully optimise your search engine placement, it is a good idea never to publish the same article or blog post under two or more different URLs on your site. Search engines look specifically for this strategy and penalise heavily for it, so do yourself a favor and keep all URLs, totally original.
When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.
Write a good meta description to rank higher. A meta description is the short text that appears when your website come up in search results. You should keep your description under fifty words so that it is not cut short. You should describe the content of your website, in order to attract visitors.
One way that web site owners have attempted to fraudulently manipulate search engine returns to their advantage, is through the production of volumes and volumes of new, but not very valuable content. Early on, in search engine technology, this was a viable form of search engine optimisation. Now Google and other search engines, use algorithms to prevent such sites from dominating returns.
Articles that are poorly written and rife with spelling and grammar errors will not help you with search engine optimisation. Search engine bots don’t like bad spelling and grammar and neither do people. A person who is looking for a business or service to help them with something or a product to fulfill a need, will not be impressed by badly written content. Be sure to run a spelling and grammar check on your content and get another human to read it before you post it.
As stated before, search engine optimisation uses keywords that are popular to search engines. When these keywords are used in various websites, the search engine crawler will lead the web users who are searching for these keywords to these websites. The most effective ways to use keywords are covered in this article.