Your logo design should stand out in the marketplace and be instantly recognisable by your audience. Staying away from generic, overused visuals or icons is a great way to do this. While your logo should convey what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. Using high quality, professional fonts and typography can also help your brand look unique, while adding credibility to the design.
A strong logo should translate well across a variety of different media. A logo design that looks fantastic on a website should also impress potential clients that receive your business card or see your logo on a large billboard. This means that your logo should be optimised for every channel on which it could be presented so that you can avoid blurry images or other sizing problems. If your logo does not make the transition from one medium to another flawlessly, your company’s legitimacy and capacity to advertise cross-platform could suffer.
Effective logo designs rely on simplicity. The best designs are simple and work well with colour and text but are also easily recognisable by audiences without them. Adding extra effects or text to a website design can distract audiences from your iconic imagery and cheapen the design. They can also significantly detract icons that feature unreadable text due to small font size.