Are you prepared to do better than your competition? Have they got Facebook pages and campaigns, and you want some too? Would you like to be more successful than they are? Understand that being successful with Facebook marketing requires knowledge on the matter and a lot of commitment. Fortunately, the below article contains excellent advice on how to succeed.
Contests can be used to your advantage. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.
Link all of your content to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Consider creating a Facebook group rather than just a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Make sure that you stay active answering the questions on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. If applicable, send a link to a pertinent article on your site.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use ads instead of a Facebook page in this circumstance.
Facebook Marketing Efforts
Of course, you want your Facebook marketing efforts to pay off. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Getting a lot of likes on your page does not mean much if it does not translate into sales. If your goals aren’t being realized, your strategy may need adjusting.
Make sure your posts have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
With all the information you have at your fingertips, there isn’t any reason why you cannot use Facebook to become better than the competition. They can learn from you. Use this advice to connect with the world.